Customers who receive gift cards are much more likely to visit your store, making gift cards and loyalty programs a highly effective marketing technique. CashBack can customize any gift card program to fit your store's needs.
Gift cards are proven to increase your sales. Customers who receive gift cards tend to do one of two things: forget to spend all the cash on their gift card, or purchase more at your store having received a discount from their gift card. With gift cards from CashBack, you can't lose.
On average, only 82% of cash loaded on gift cards gets redeemed. That means that 18% of your gift card sales is pure profit for your business. Don't pass up that extra revenue!
Club programs guarantee short-term loyalty, but also provide merchants the opportunity to upsell ancillary products and services, representing greater margins while customers continue to redeem pre-purchased products or services.
Likely Business Users:
Likely business users: Tanning salons, auto repair shops, spas and salons, theatres, and instructional lessons.
How it Works:
When loyalty members purchase multiple products or vouchers for services in advance they pay a special, lower price than if they purchased the same products or services individually.
Example:
Every 3,000 miles John has his car's oil changed. John chooses to have his oil changed at the same auto shop because he could spend $30 for each change, or choose to pre-purchase 5 changes for $95, saving him $55. This savings guarantees his repeat business.
By strategically choosing pricing thresholds to earn discounts, merchants encourage customers to purchase products they typically wouldn't in order to achieve the cost savings. Possibly achieving greater margins on products they may buy and choose to buy again in the future.
Likely Business Users:
Retail (clothing stores, boutiques, and sporting good stores) and travel agencies.
How it Works:
During this program, whenever a cardholder reaches certain thresholds during a purchase, they automatically receive a predetermined credit on their transaction.
Example:
Sam needs new golf equipment and chooses to shop at the sporting goods store that offers him a loyalty discount. When he spends $500, he gets $150 off, $250 he gets $75 off, and $100 he gets $25 off. When he decides to purchase a set of clubs for $400, he finds $100 of additional equipment to buy to take advantage of the loyalty program and receives $150 off.
When customers are collecting points to win a free prize, merchants are able to increase their sales because customers will choose to shop there in order to more quickly earn rewards. With this program they are locking in future sales and ensuring their customers continue to come back over and over again.
Likely Business Users:
All businesses could benefit from this program.
How it Works:
When a loyalty card member cashes out with an associate, they hand them their loyalty card. The card is swiped and the total dollar amount is added in points to the balance. The balance is printed on the receipt. Once the total points hits the goal, a reward is added to the card, and the balance is returned to zero.
Example:
When Kathy feels like eating Italian food she has many choices, but when an Italian restaurant offers a free appetizer for every 200 points accumulated, she chooses to dine there and earn rewards.
When customers are collecting points to win a free prize, merchants are able to increase their sales because customers will choose to shop there in order to more quickly earn rewards. With this program they are locking in future sales and ensuring their customers continue to come back over and over again.
Likely Business Users:
Quick-service restaurants, mechanic shops, tanning salons, instructional lessons, spas and salons.
How it Works:
Rather than carrying a piece of paper that merchants physically stamp or hole-punch, cardholders can accumulate punches on their loyalty cards at the point of sale. The system tracks accumulated punches and when the customer earns their free item or service.
Example:
Jenny chooses to buy her morning cup of coffee from the same cafe because she knows that after she purchases her tenth cup, her next coffee is free.
Offering your customers cash back for shopping guarantees repeat business from customers returning to use their gift cards, and 75% of the time they'll then spend 60% more than the original card value.
Likely Business Users:
All businesses could benefit from a Cash Back Loyalty Program.
How it Works:
Cardholders accumulate a percentage of cash back on their card following each purchase.
Example:
When Michael needs an item from a hardware store he chooses his local store because he receives 2% cash back. After purchasing a new table saw for $200 he receives $4 loaded back on his card.
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