The power of cashback: Do customers really buy more?

April 23, 2015
By CashBack Corporation

With today’s payment processing systems, it's much easier for retailers to offer cashback and rewards to their customers, both to draw more customers into their stores and to offer discounts to their loyal customers. But even though these programs are now easier than ever, do cashback promotions really ensure greater sales?

Generally speaking, discounts and cashback rewards do help to increase foot traffic and drive up sales. It is important, however, to first promote the rewards to make sure that customers know all about the cashback you are offering.

When it comes to actually getting loyal customers to buy even more, you need to set the right purchase point and rewards system. Analyze your prices and sales and set a threshold that ensures customers will need to buy even more than usual. Then customers will likely buy that extra item to earn those cashback rewards.

Even small incentives can have a significant impact on your sales, and with today's digital transaction technology, it's easier than ever to enable cashback rewards at your business. Contact CashBack to start your next loyalty or rewards program.

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