CashBack is changing the way merchants think about credit card processing. Rather than squeezing high fees out of your transactions like the other guys, CashBack sees things a little differently.
While most payment processing companies simply charge you for every transaction, a few payment processing companies are now offering loyalty reward programs for using their services.
With today’s payment processing systems, it's much easier for retailers to offer cashback and rewards to their customers, both to draw more customers into their stores and to offer discounts to their loyal customers.